Medex Research is a full service
agency offering the complete range
of qualitative and quantitative research techniques.
Qualitative research is used to provide a detailed
in depth understanding of respondent's perceptions. Qualitative techniques used by Medex Research
are either one-on-one tape-recorded
in depth |
interviews or focus groups. In both instances,
research is conducted in the local language. Projective
techniques, eg role playing or creative break
out groups, can be incorporated into the research
methodology to enhance creativity among respondents,
these are typically used to develop new ideas for R & D. |
Quantitative research, using larger sample numbers,
is typically conducted as a telephone survey or
as a floor survey at international medical conferences.
|
Medex Research also runs a conference research
programme whereby Medex Research has a presence at
key international medical congresses
relating to the devices and diagnostics in the areas
of medical expertise. At these meetings, Medex Research
will organise quantitative floor surveys, in depth
interviews and focus groups. |
