Medical technology market research projects
range from exploratory research - assessing opportunities,
assisting product development, identifying product
strategies - through to monitoring product or corporate
activity/performance. Typical market research
projects include:
|
Opportunity
Market exploration
Customer needs
Product potential
Product Development
Product/Concept
Evaluation/Refining
|
Product Strategy
Product positioning
Message/Concept testing
Customer segmentation
Advertising testing
Name research
|
Measuring Success
Company image/ Benchmarking
Pre & post product launch tracking
Pre & post conference communication
Customer satisfaction
Exhibition evaluation |
